The trivial sublime, I'd like to turn off time...
Sep 13, 2024
What's up? This week has flown. Beer sales have been a bit 'meh - not terrible but just slightly less frantic. Seems like the SIBA system has been on go-slow this week, which has made Thursday and Friday "interesting" for us... Throw in a van that broke down and yep, a lot has happened this week. It is never dull!
I was in London on Tuesday and had a couple of pints of Hophead. Three things I noted. 1) IMO it was a slightly dumbed-down version of what DarkStar used to brew - I guess the same thing happened with Doombar?, 2) anyway, no complaints - it was still pretty good, and I made sure I had 3 pints to be sure, 3) our FLAGPOLE CITRA is probably in between where the old recipe was and the new Fuller's one - try some - seems to be going down well.
We also had a nice write-up in a trade magazine... If you want something to help you get to sleep tonight! Anyway, these guys kind of got what we are about I think... https://www.thelostexecutive.com/2024/09/10/triple-fff-brewing-company/ and the local news bods were onto the good news on ALTON'S PRIDE https://www.altonherald.com/news/a-proud-day-for-four-marks-as-triple-fff-brewery-takes-gold-in-regional-competition-717545
What's on?
MOONDANCE 4.2% Pale Ale - Our bestseller - nicely rounded Cascade Hop finish, almost get elderflower flavours from it... a smooth, more-ish pale ale. Best Bitter winner 2002. https://triplefff.com/collections/core/products/moondance
ALTON’S PRIDE 3.8% Best Bitter - Traditional best bitter - full-bodied and biscuity. This is my go-to. Supreme Champion Beer of Britain 2008 winner. https://triplefff.com/collections/core/products/altons-pride
PRESSED RAT & WARTHOG – 3.8% Dark - Chocolate and Coffee and if you find your northern roots and put it through a sparkler, you get something special. Only 3.8% with awesome body. https://triplefff.com/collections/core/products/pressed-rat-warthog
COMFORTABLY NUMB - 5% Strong Ale - Cult favourite. Spices like cinnamon and clove from the Stryan Wolf hops, a clean herbal nose. Won a ton of stuff too... https://triplefff.com/products/comfortably-numb
Nothing Else Matters - 4.7% Single hop, smooth Ale
Stairway - 4.6% British IPA
BACK IN ONE WEEK'S TIME!
SUNDOWN -4.3% Golden Ale – A Golden IPA with mild citra coming through at the end – originally brewed for the Coronation, but we ran out 3 weeks beforehand and realised we had made something pretty special. https://triplefff.com/collections/core/products/sundown
What's about? Well I am I guess - I am off to a college reunion tonight amongst the dreaming spires - it has been XX years! - ooft. How did I get so old? Better than the alternative, I guess. Interesting to see so many folks - many in very diverse walks of life now - sports commentators - professors - publishers - charity heads - barristers - bankers - environmentalists - ambassadors - publishers - teachers etc... Anyway, the good news is they will be drinking some fffabulous beer! I will keep them grounded!
AI has been a subject we've talked about a bit this week - not least when I sent our pump clip guy a FLAGPOLE CITRA idea that ChatGPT had done for me in 30 seconds. I had a brief chat with my sister who works for one of the biggest companies out there, and she has some interesting observations on the whole field - which came out when I told her that AI had basically tried to bull**** me on a couple of answers to very specific questions - literally just making stuff up. Apparently this can happen up to 30% of the time... And there are stories of a guy in the US who got shirty (the 'r' is optional and a 't' can be added) with GPT, and it reported him to the IRS. We're looking to hire someone called Sarah Connor...
Literally took 30 seconds, including my typing in the instructions...
Hope we can bring you some fffabulous beer next week and wish you a fabulous weekend.
Xen
P.S.
A robot walks into a bar, orders a beer, and lays down some cash.
The bartender says, “Sorry, we don’t serve robots.”
The robot says, “Oh, but someday you will....”
...
A man enters the high-tech beer pouring area at Triple fff and says, ’10 pints of Moondance, please.’
Our robot cashier says, ‘Did you bring a container for this?’
The loyal customer replies, "You’re speaking to it!"
Sorry, not sorry - have a lovely weekend, Xen
