Some Sunny Day...
Oct 28, 2024
What's up? Things again still steadily a bit better in the On Trade - breadth (number of outlets) up about 10% this week, depth (number of casks taken) up about 15%.
Three of our fabulous customers saw a cask of Alton's Pride disappear in less than 24 hours... makes me wonder on the Moondance, Comfortably Numb, Sundown - how many of them go in what timeline? Maybe we should put together a sort of record... Who holds bragging rights for the fastest cask of Moondance etc?! I think that might slightly infringe on the licensing laws of responsible promotion of alcohol consumption or some such fun slap? But then again, if it is just a factual record... Triple fff Beer Olympics is born! Well maybe not but just a thought...
For Halloween... Room for some Mooooooondance? Full Moon and a [Ware]wolf?
By the way - have you had a can of our Jagged Little Pilsner yet? They only arrived this week, so you'll only have had one if you've ordered this week... if you're ordering next week, well, chances are you'll be getting one then. I am not a generally a lager drinker, but I think this is fabulous. Love to know what you think? Can you have one without ordering beer? Yes, OK, but you have to come here to pick it up!
What's on?
As below... STRONGLY suggest pre-ordering We'll Meet Again (out in time for Remembrance day - subject line) and Little Red Rooster (prob 2 weeks out) as they tend to go fast... Cara On also v low stocks left...
What's about?
Interesting article I read last weekend talking about the likes of Sixes Social Cricket and Flight Club. I have been to Sixes on an outing with all the staff of a financial services company I sit on a board of. What to say? It was refreshing and probably more inclusive for everyone than just getting stuck into some beers. The fast food was moreish, but I felt gopping afterwards! Beer was bog-standard lager of keg IPA (ugh). Cricket was fun... Haven't been to Flight Club but my sister's work went there [they're as politically correct as it gets] - anyway reports are it is great... Clarkson too has spoken about making going to the pub fun...with games etc..
Not sure what you think but where we have put things like dartboards in or pool table etc., it tends to be very popular then fade away a bit. Maybe we should depoly some 1950s parenting techniques and do the equivalent of hiding toys away for a month, then re-introducing them? Slightly more seriously though - if - there is space in a venue I do think a little bet hedging seems to work - part proper pub (conversation, community and fff'ing fffantastic beer - the reasons I go) and part something to broaden the offering... I obviously don't have the answer but interesting food for thought, thought I... https://on.ft.com/4eOIZ69
Another one here along the same theme... https://on.ft.com/3BZ8KlM
You've probably thought about this already but if not definitely something to ponder on - even if just shove ha'penny or hook n ring toss...
Anyway, back to the essentials. Hope we can at least make sure the best beer is on your taps next week!
Best wishes,
Xen
P.S. And with the odds suggesting that the bookies think the Donald is odds on...
A man is walking through his local mall in New York and notices a Mexican book store. He decides to go in because he has never seen a Mexican book store before.
He browses through the store and finally asks the clerk, "Do you have the book on Donald Trump's foreign policies with Mexico?"e decides to go in because he has never seen a Mexican book store before. He browses through the store and finally asks the clerk, "Do you have the book on Donald Trump's foreign policies with Mexico?"
The clerk, thinking the guy is a racist trying to wind him up, replies, "F*%& you, get out-stay out!"
The man replies, "Yeah, that's the one!"
Trump visits a school In one class, he teaches the young students about a new word: 'tragedy'. Then, he asks them to use it in a sentence.
One brave girl raises her hand and offers, "If a school bus carrying 20 people drove off of a cliff and killed everyone in it, then that would be a tragedy."
"No," Trump responds. "You're close, but that isn't a tragedy. That is what we would call a great loss."
A few seconds later, a boy raises his hand and says, "What about if my friend was at a farm, and a farmer drove over him with a tractor? That would be a tragedy."
"No," Trump repeats. "That is what we would call an accident, not a tragedy. Anyone else?"
The entire class is stumped for a while. Then, finally, another boy raises his hand and says, "I know what a tragedy would be! If Donald Trump was flying in his private jet and got hit by a missile, that would definitely be a tragedy."
"Exactly!" Trump says, pleased. "Now, can you tell the class why, exactly, that would be a tragedy?"
"Well," The boy replies. "It definitely wouldn't be a great loss, and it probably wouldn't be an accident either."
One brave girl raises her hand and offers, "If a school bus carrying 20 people drove off of a cliff and killed everyone in it, then that would be a tragedy."
"No," Trump responds. "You're close, but that isn't a tragedy. That is what we would call a great loss."
A few seconds later, a boy raises his hand and says, "What about if my friend was at a farm, and a farmer drove over him with a tractor? That would be a tragedy."
"No," Trump repeats. "That is what we would call an accident, not a tragedy. Anyone else?"
The entire class is stumped for a while. Then, finally, another boy raises his hand and says, "I know what a tragedy would be! If Donald Trump was flying in his private jet and got hit by a missile, that would definitely be a tragedy."
"Exactly!" Trump says, pleased. "Now, can you tell the class why, exactly, that would be a tragedy?"
"Well," The boy replies. "It definitely wouldn't be a great loss, and it probably wouldn't be an accident either."
Bon weekend,
Xen Gladstone
Managing Director
